Our ambition is that every child that can, walks to school.
Did you know... A generation ago, 70% of us walked to school – now it’s less than half?
WOW is a pupil-led initiative where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle or scoot) once a week for a month, they get rewarded with a badge. It's that easy!
On average, WOW schools see a 30% REDUCTION IN CAR JOURNEYS taken to the school gate and a 23% INCREASE IN WALKING RATES.